Intuition is messy. It can be biased, immeasurable and by extension, a horrible way to make decisions. When faced with intuition, the most common response is to dismiss it or argue against it.
As researchers, we all need to know how to work with intuition instead of against it. In this talk, I propose a framework and a method that allows us to use intuition - to bring in into the fold and include it into their process.
Anish Nangia is a design researcher in San Francisco where he uses research methods to help teams make better decisions, understand complex problem spaces and inspire compelling solutions. He has worked in a variety of industries (Automotive, Farm, EdTech) and currently, works for eBay leading design research efforts in fashion.