Research that's fast and smart: not all roads lead to interviews
One of the greatest challenges when it comes to research is moving quickly. There’s a perception that the best research takes a whole lot of time, which we don’t have much of in our scrappy start-up.
It's true that we need to do the least to learn the most, but we can do so without compromising on the quality and innovation of our research methods—not to mention the ethics. In this talk I’ll share some methods I’ve used to run research every week that’s fast and smart.
Strategies I’ll cover will include:
- Getting early critique on research plans
- Building a toolkit to accelerate your pace
- Using pilot studies to quickly test the test for reliable results
- Ongoing research iteration and analysis
Danielle Klein is a Product Designer at Wealthsimple in Toronto. She is also a Co-Founder of UX Research TO, an organization that runs events and conferences on user experience research in Toronto and beyond. Danielle holds a Master's degree in User Experience Design from the University of Toronto and previously worked on the design team at FreshBooks.
Get to know your speaker
Who is your role model, and why?
My mom, of course! In all things research, though, I'll go with Erika Hall, co-founder of Mule Design and author of Just Enough Research, for her practical perspective on making research a part of an evidence-based design process, and doing, well, just enough research to build amazing things.
What is the core message of your talk?
There will always be some ambiguity when we ship things — there will always be more to learn! That doesn't mean we shouldn't do up-front research, but we need to be fast and smart in the way we do it.
Why is your subject matter important to researchers?
We're moving past the days of needing stakeholder buy-in to do research, but that doesn't alleviate the pressure to do it quickly, even as we're asked to do more and more. We need to share ways to speed up the process of up-front research, and not only that, make it better, so we can keep adding value as the work on our plates grows.
What do you want attendees to take away from your talk?
A toolkit of practical strategies to accelerate the pace of up-front research without compromising quality and innovation.
How can attendees prepare in advance? Do you have a book, blog post or any other relevant information you’d like to share?
Seems only right to recommend a piece by Erika Hall that I wouldn't be surprised if I reference in this talk: 9 Rules of design research