Indi is a freelance researcher who writes and speaks about cognitive empathy, demographic assumptions, and software design. She is the wonder twin to data scientists.
She brings the depth and breadth of qualitative research to explain big data trends via the painstaking detail of listening sessions with real people. She specializes in the problem space side of software design research.
When paired with quantitative trends, user research, and usability insights, her mental model diagrams and thinking-style segments let your organization activate better support for far many more people.