Ride sharing started as a P2P service: the early adaptor riders and drivers shared not just their car, but their middle class social status as well. In developing countries some platforms like Uber introduced cash and with that payment method a whole new layer of society got the chance to get a ride.
This leads to situations where a middle class drivers provide service to lower class riders. In less mobile societies where social classes are more separate, it can lead to a lot of tensions: drives going to neighborhoods they would never go to, quarrel with people they would pull up the window to, letting people into their most personal space, when they would normally lock their doors.
In my talk I’d like to talk about how can we understand and improve these highly sensitive social issues, how cash payments changes the power dynamics in the car and how does it serve social inclusion.
Laszlo is the lead Ux Researcher of payments at Uber. His primary focus is field research in developing countries, working on problems like cash payments, banking the unbanked and safety. Before Uber he lead the Ux Research team at Prezi.com and taught HCI at the Budapest University of Technology and Economics.