Vivianne Castillo

RRS Ethics & power: understanding the role of shame in UX research

UX Research - a field that directly impacts the experiences and products our organizations and companies creates - suffers from a deep sense of pride about understanding and practicing empathy.


In order to protect empathy from becoming a shallow cliche, the UX Research community needs to discuss this critical cause of human disconnection that prevents us from experiencing and practicing true empathy: we need to talk about shame and why it's our ethical & professional responsibility to do so. Dr. Brene Brown once said, "You have comfort and you have courage, but you can't have both at the same time. Choose."


By the end of this talk UX Researchers will no longer be able to sit on the sidelines of this critical conversation; instead, they'll find themselves pursuing courage over comfort in both the professional and personal space of their lives.

RRS Biography

Vivianne is a UX Researcher with 7 years of psychology and research experiences spanning multiple contexts, cultures, and industries. She is an advocate for prioritizing empathy and humanity in design, and for synthesizing complex research into intuitive, simple systems.

 

Prior to becoming a UX Researcher, she worked primarily in the arenas of trauma counseling, tackling issues like shame, empathy, vulnerability and compassion.

 

RRS Get to know your speaker

Who is your role model, and why?

My role model is my mom; she's the strongest woman I know and taught me to not be afraid to take risks, to pursue what I'm passionate about and to be an advocate for justice and equality.

What is the core message of your talk?

We are overdue for a much-needed conversation on bias and privilege within the UX Industry's culture, but we can't achieve this conversation without addressing one of its core barriers: shame. UX Researchers are ethically and professionally responsible for the experiences they create and need to acknowledge the role of bias, privilege, and shame in their work. Dr. Brene Brown once said, "You have comfort and you have courage, but you can't have both at the same time. Choose." By the end of this talk the audience will no longer be able to sit on the side lines of this critical conversation, instead, they'll find themselves pursuing courage over comfort in both the professional and personal space of their lives.

Why is your subject matter important to researchers?

I want their attention drawn to the issues and cliches that prevent UX Researchers from extending empathy, eliminating bias, and acknowledging the power dynamics within their UX Research sessions. They'll walk away with a conviction to do the personal and professional work needed to truly offer human-centered and empathy-driven experiences.

What do you want attendees to take away from your talk?

I want their attention drawn to the issues and cliches that prevent UX Researchers from extending empathy, eliminating bias, and acknowledging the power dynamics within their UX Research sessions. They'll walk away with a conviction to do the personal and professional work needed to truly offer human-centered and empathy-driven experiences.

How can attendees prepare in advance? Do you have a book, blog post or any other relevant information you’d like to share?

on Audible.com "The Power of Vulnerability" by Brene Brown - and honestly any other work she's written.

VIVIANNE CASTILLO

UX Researcher

Weight Watchers

RRS Summit Organizers

This summit is organized by research practitioners from Spatial Research & Design and Blueprint UX, local UX design companies, and global technology leaders Samsung, Facebook, and mCloud. The organizers are passionate about research that inspires new ideas and improves product design/strategy.


Our goal for the summit is to strengthen the Pacific Northwest research community by sharing research approaches, methods and ideas for contributing to better human-centred product/service design.